Business to Business Trade Shows
There are many businesses that do not sell to the general public through retail. Their products and services are for other companies. These companies go to industry trade shows. There, the people who are most likely to be customers are invited to attend and meet the vendors. These business to business trade shows are an investment in finding good leads to future customers. The job of the representatives is to find business owners who will be most likely to buy from them in the future.
Industry trade shows are comprised of companies that mainly sell wholesale. There are some that also sell to retail customers in the general public. The customers at industry shows are business owners or their representatives. They represent companies that mainly sell retail. One reason they attend shows is to find out what is new in their industry. People who print business cards might attend a show to see new graphics programs or printers for small to medium shops. Computer retailers might attend an electronics show to find out about the new electronics their customers will want next year.
Each industry has its own group of trade shows. They are held across the world and cover nearly every type of industry in the world. There are many shows held because retailers generally prefer to attend shows near their geographical location. That way they do not have to take an excessive amount of time out of their busy schedules to travel to the shows. Wholesale companies are informed ahead of time which customers will be invited to the show. This allows the wholesale vendors to decide if they will be able to find new customers for their business. Knowing this information is very helpful for businesses whose customers are confined to a small geographical area.
Industry companies that may choose to stay in a local area provide services such as contract bagging and contract packing. Many companies that sell retail cannot afford to ship their product long distances to have it packaged. This limits the area where a bagging company would be likely to attend shows. Their business is local due to shipping costs, and their customers know this. Overall, attending local trade shows is still a situation where a bagging company will be able to find new customers for the coming years.